Privacy Policy
This statement was last updated on 18/11/2025.
At Wärma™, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or make a purchase.
By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following types of information:
a. Personal Information
Provided when you place an order, register, or contact us:
Full name
Email address
Phone number (optional)
Billing & shipping address
Payment information (processed securely by third-party payment gateways)
We do not store or have access to your full credit/debit card details.
b. Automatically Collected Information
Collected through cookies and analytics tools:
IP address
Device type
Browser type
Pages viewed
Time spent on site
Click-through behaviour
c. Order Information
Products purchased
Order value
Tracking information
Delivery status
2. How We Use Your Information
We use your information to:
Process and fulfil your orders
Communicate shipping updates
Respond to customer service enquiries
Improve website performance and user experience
Detect and prevent fraud
Send occasional marketing emails (only if you opt in)
Your information is never sold to third parties.
3. Legal Basis for Processing (UK GDPR)
We process your data under the following lawful bases:
Contractual necessity: To fulfil your order
Legitimate interests: Analytics, improving the website, fraud prevention
Consent: Marketing emails or SMS subscriptions
Legal obligation: Where required for financial or tax compliance
4. Cookies & Tracking Technologies
Wärma™ uses cookies to:
Improve website functionality
Analyse website traffic
Personalise your experience
Allow features like cart saving and checkout
You can manage or disable cookies in your browser settings.
Tools we may use include:
Google Analytics
TikTok Pixel
Meta/Facebook Pixel
Wix analytics
5. Sharing Your Information
We share your data only with trusted third parties necessary to deliver our services:
a. Payment Providers
(e.g., Stripe, PayPal, Apple Pay)
Used for secure payment processing.
b. Fulfilment & Shipping Partners
We share your name, address, and order details with our suppliers to ship your product.
c. Marketing & Analytics Tools
Used to track performance and improve advertising.
We do not sell, rent, or trade personal information to any third party.
6. Data Retention
We keep your personal information for as long as necessary to:
Complete your order
Comply with financial and legal obligations (typically 6 years)
Resolve disputes or customer service issues
After this period, your data is securely deleted.
7. Security of Your Information
We take security seriously and use:
SSL encryption
Secure payment gateways
Access controls
Firewall and malware protection
Although no system is completely secure, we follow industry-standard practices to protect your data.
8. Your Rights (UK GDPR)
You have the right to:
Access your personal data
Correct inaccurate information
Request deletion of your data ("right to be forgotten")
Object to processing
Withdraw marketing consent at any time
Request a copy of your data
To exercise any of these rights, contact us on our contact us page.
9. Children's Privacy
Wärma™ does not knowingly collect data from anyone under 16 years of age.
If information about a child is accidentally collected, we will delete it immediately.
10. International Transfers
Because we use global suppliers and third-party services, your data may be processed outside the UK.
We ensure all partners follow GDPR-compliant safeguards.
11. Links to Third-Party Websites
Our website may contain links to other sites.
We are not responsible for their privacy practices.
12. Changes to This Privacy Policy
We may update this Privacy Policy at any time.
Updates will be posted on this page, and the “Last updated” date will be amended.